Custom Entities (formerly Sales Material)

The Custom Entities table, previously known as the Sales Material table, allows you to store and manage additional information related to products or any other important material that your business needs to have available in the PIM.

This makes it easy to access marketing content (brochures, campaigns), technical or quality certificates, user manuals, regulations, additional information about variants (such as color or material details), lists of compatible spare parts, and other relevant data you might need to complement your product information.

This table allows you to organize your data more clearly and efficiently. You can link product information (or information from any other table) with the data stored in this section using the "Related Item" fields. This way, product or variant forms will only display the most important information, simplifying potentially complex data structures.

Additionally, when the content of one of these entities is updated, all items that have a related field with that entity will be updated automatically. This saves time by allowing you to modify information linked to multiple products at once, instead of having to update them individually.

Note: The number of custom entity tables you can create is defined in your contract. If you’d like to increase this limit, please contact our Customer Success team so they can assist you.

To create a table, go to Custom Entities and click Create Custom Entity:

Enter a name to identify it, then click Save and Create First Item:

After entering the reference and name, you can add as many fields as needed, just like you would in the product form or any other table.

From the main view of the section, you can see the available entities and create more using the Add button:

To add more items to a table, you can do it individually or via import, just as you would in other PIM sections using the Add or Import buttons:

Remember to link that information from any custom entity with other tables, you need to do so using the Related Item fields, which we explain in the Field Types section dedicated to this specific field.

All information stored in the custom entities can be easily exported via a connector. To do this, simply activate this table in the connectors that support this option, such as the generic export connectors for Excel, CSV, API, or Instant Catalog, or by using formulas.

By adding and activating the table in the connector, you’ll be able to export all the fields you select.

One important thing to note is that, by default, when you map a related item field in a connector, such as in the Products table, what gets exported is the internal reference that links that product to the associated table.

If you’d prefer to export a different field from that table (for example, the name, a file, etc.), you’ll need to use the Replace From Table formula, which we explain in that specific section.