Updates July 18, 2025
Sales Layer launches the biggest update in its history
This month is a major milestone for Sales Layer as we’re launching the biggest update in our history. Our platform is now more connected than ever and becomes the core of our AI-powered ecosystem.
Here are the first five announcements, along with early access, that are shaping this transformation
Announcing B2B Integrations
Connect your product data to 25+ enterprise platforms like SAP Ariba, Salesforce, Oracle, Hubspot and more. Sync in real time, reduce errors, and keep every channel up to date. Automate syndication to ecommerce, procurement, and CPQ systems so your teams can focus on selling, not fixing spreadsheets.
Announcing Advanced PDF Generator
Generate client-ready product PDFs in seconds with full control over included attributes. Select exactly the specs, images, and pricing needed to customize by region, currency, product line, or channel. Streamline B2B documentation for sales, distributors, and procurement with accurate, brand-aligned content.
Announcing API 2.0
Sales Layer API 2.0 is built on the OData v4 standard and supports full CRUD operations across products, categories, attributes, and assets. It integrates natively with platforms like Power BI, Azure, and SAP, enabling teams to work with familiar tools, simplify integration workflows, and maintain consistent product data across systems.
Announcing the AI Hub
Sales Layer AI Hub brings advanced intelligence into product information workflows.It amplifies team output by scaling product description generation, accelerating translations, enriching data with precision, and assigning UNSPSC codes faster. AI becomes part of the flow, helping teams deliver faster and think bigger.
Announcing Sales Layer MCP Server
Sales Layer MCP Server gives Claude and other AI tools direct, secure access to your product data. It runs locally with enterprise-grade controls, supports Claude Desktop out of the box, and turns your catalog into a usable source for content generation, product assistants, and automation at scale.
With five new capabilities across integrations, automation, content generation, and data access, Sales Layer becomes more connected, intelligent, and scalable than ever. This launch opens a new chapter in our mission to simplify product information management for teams everywhere.
Early access - We’ll be offering early access over the coming months to our new AI-powered product platform integrations, marking the shift from simply managing product data to making it truly customer-ready. If you’d like to be one of the first users, just reply to this email.
