Product

A Product is the main item in your catalog. It represents the core product concept and usually contains information that is shared across all versions of that product.

Variant

A Variant is a version of a product that changes in a predictable way, such as size, color, capacity, or pack quantity. Variants are linked to a parent product.

• It avoids duplicate content across similar items.
• It keeps shared information in one place, at the product level.
• It makes it easier to manage sellable options consistently, at the variant level.
• It supports clearer exports to channels when each variant has its own identifiers.

Where you see it in Sales Layer

Products are your main catalog entries. Variants are linked to a parent product and are managed under that product, or in a variants table, depending on your setup.

Common example

Product: “Running Shoe Model X”
Variants: size 40, 41, 42 and colors black, blue

Related articles

See: 

Importing Products

Import Variants

Creating Products

Creating Variants

Updating Products

Updating Variants