What is a PIM?

A PIM (Product Information Management) is a system that helps you manage product information in one place, instead of spreading it across multiple files, tools, and teams.

The problem it solves

In many companies, product data ends up scattered across spreadsheets, shared drives, ERP systems, emails, and different e-commerce platforms. That usually leads to:

• Inconsistent product information between channels

• Slow updates and duplicated work

• Missing translations, images, or technical specs

• Confusion about which version of the data is the correct one

A PIM gives you a central place to manage product information, so teams can work faster and with fewer mistakes. For example, it helps you:

• Keep product information in one place, accessible to the right people

• Edit and enrich content easily (including translations and images)

• Send consistent product data to multiple outputs like websites, e-commerce platforms, marketplaces, and print catalogs

Having one reliable source of truth for product data is a major advantage when you manage a growing catalog.

Where it fits in your workflow

A PIM usually sits in the middle of your product information flow:

1. Collect data from sources like ERP systems, supplier files, or Excel/CSV imports

2. Improve and validate the information inside the PIM (completeness, formatting, translations, media)

3. Export or publish the content to the channels that need it (websites, e-commerce, partners, print)

What helps a PIM project succeed

Sales Layer can run on its own, but a PIM project works best when:

• You have a clear project owner who understands your product structure and priorities

• You plan early for integrations (for example ERP or e-commerce), and involve Sales Layer partners if you need connectors or custom setup