Mandatory and Optional Fields

The feed to upload to the Manufacturer Center requires 5 mandatory fields, such as those shown below: 

GTIN: Global Trade Item Number.

Brand: the GMC account brand.

Title: a short description of the product with the most important features.

Reference: manufacturer's product reference.

Unique Product Identifier: This can be the GTIN or the manufacturer reference.

Warning: If these fields are not completed, data transmission will not be effective.

When sending images, it is possible to select the original.ORG size from the connector. Nonetheless, bear in mind that the image must have the requirements and formats requested by Google.

The optional fields allow you to enrich the information. It is a good idea to add as much information as possible about your products. The more complete the information, the better the search position. Adding a description, images, videos, details, product features, etc., will without doubt also result in more refined searches on Google Shopping.